What is Raise The Riv?

Raise the Riv is not a 501c3 tax exempt entity. As such, contributions to Raise the Riv are not tax deductible as a charitable donation. A business may direct that payments for the NIL activations by the student athletes be used to promote the business and/or market the business’ products and services. To learn more, go to the Contact page. Under these circumstances a business may be able to deduct these payments and/or payments for a membership to Raise the Riv as a business expense. Of course, a business seeking a tax deduction for such payments should consult with it’s tax advisor prior to taking any such deduction. Nothing in this communication is intended to constitute legal or tax advice.

Logon to your account and then go to the Account page for instructions.

Student-athletes cannot enter into deals that promote alcohol, drugs, pharmaceuticals, political advertising, pornography, gambling or betting, or other opportunities that go against University of California, Riverside values. Additionally, there must be quid-pro-quo between the athlete and an individual or business. Raise the Riv seeks to create a wide range of NIL opportunities for student-athletes that help them grow as young men and women, while also giving supporters an opportunity to interact with student-athletes in unique ways.

No, Raise the Riv is not affiliated with University of California, Riverside in any way. It is a third party created to work with University of California, Riverside student-athletes.

While the NCAA does not allow NIL agreements to be predicated on a student-athlete’s continued enrollment at a University of California, Riverside, our agreements are limited in time and scope to provide protection for contributor funds in situations where a student-athlete transfers.

Yes – businesses and individuals can request specific NIL deals with athletes. Got to the Contact page to get started.

Raise the Riv offers University of California, Riverside student-athletes near limitless opportunities to engage in NIL activations, including: autograph signings, social media promotions, camps and clinics, charity events, special appearances, commercials, and many more!

No, contracts are not exclusive. We want all student-athletes to thrive under NIL and take advantage of every opportunity that comes their way.

No, contracts vary based on the specific athlete and the requirements of the contributor and/or activation. Each deal is individually negotiated and agreed upon by the student-athletes. That being said, Raise the Riv seeks to provide equal opportunities for both male and female student-athletes.

Individuals and businesses interested in giving larger contributions can do so via the “one-time contribution" link on the membership page. Contributions can be specified for specific sports, programs and activations.

Yes, anyone who is a member of Raise the Riv can denote what sport and their respective student-athletes contributions will be earmarked for. Supporters can also contact us directly to set up activations with their favorite student-athlete(s).